SEPTA’s Brilliant/Dumb Strategy

The introduction of New Coke a few years back is the classic example of a disaster that nevertheless turns out well. The fiasco resulted in everyone declaring their undying love for original Coke —the kind of marketing money can’t buy. Analysts at the time assumed it was not manipulation because the Coke execs “aren’t that smart and they aren’t that dumb.” I’m having the same reaction to the SEPTA budget crisis of the last few months…READ MORE

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