The Force is with Him

I’ll never forget the statement by one of my many sisters- in-law that she was voting for Ronald Reagan because she “just likes the way he and Nancy look when they dance together.” At first blush, such a statement might make you think that the job of analyzing voter behavior is just impossible. (I certainly remember feeling that way.) But, in fact, a statement like that illustrates the way that issues and values and candidates get processed in the heads of real people leading normal lives who reasonably devote only a few minutes in any given year to the subject of elections…READ MORE

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